Full transcript
Technical setup before recording
Brandon Evans (00:01.262)
Chris, what’s up man, how are you?
Chris Aguado (00:02.876)
man, hold on, hold on, I got this thing off. Hold on, hold on.
Brandon Evans (00:04.782)
You good? You’re good. We’re not starting yet.
Chris Aguado (00:08.001)
Hold on, how do you do this? Turn on camera while recording. This is my, I’m sorry man, this is my first time using this. Alright, so I’m clicking on the camera and it’s not allowing me to turn it on.
Brandon Evans (00:15.085)
No, you’re good.
Brandon Evans (00:23.182)
I just clicked on it, I don’t know if that changed anything.
Chris Aguado (00:27.297)
It says you can turn off the camera while recording, you can’t switch cameras. Get help.
Brandon Evans (00:33.102)
try to leave and come back again. I’ve had to do that before.
Chris Aguado (00:35.903)
Okay.
Chris Aguado (01:10.466)
what it is.
Brandon Evans (01:14.606)
When you join it should give you the option to like pick which camera you’re using or not.
Chris Aguado (01:24.132)
Yeah, I just saw that one as I clicked in. So let me go back and click that.
Brandon Evans (01:28.451)
Yeah.
Brandon Evans (01:37.773)
Uh-uh.
Brandon Evans (03:05.965)
here.
Chris Aguado (03:09.744)
Yeah, for some reason I clicked on the camera and it wouldn’t let me, it would not let me use the camera. This is wild.
Brandon Evans (03:10.967)
I can hear you now.
Brandon Evans (03:19.64)
Are you on your computer or phone?
Chris Aguado (03:22.266)
computer.
Brandon Evans (03:23.821)
Okay, are you using Chrome?
Chris Aguado (03:25.646)
That’s when I’m tripped up. I’m like, wait. Yeah, Google Chrome.
Brandon Evans (03:30.633)
Okay, maybe if you go to the browser, the left like to the left of the, the link. There’s permissions there. Maybe Google Chrome isn’t letting you use your webcam or something.
Chris Aguado (03:50.426)
if I trust a Fari.
Brandon Evans (03:52.303)
Maybe. I would assume it’s your web permissions that’s not letting you do that.
Chris Aguado (03:59.728)
So you say go back to the email.
Brandon Evans (04:02.03)
You can go to, so go to your Chrome browser, just open it up regular. So the search bar where the link is, directed to the left of that should be, it should either be an icon or something, maybe like three lines or something like that. If you click on that, like for me right now, I am…
Chris Aguado (04:07.162)
Okay.
Chris Aguado (04:23.616)
permissions. Remove permissions for one site. I see what you’re saying now, okay.
Brandon Evans (04:30.954)
Yeah, so I get it. have to. When I started doing this, I had to turn my camera permission on.
Chris Aguado (04:36.931)
How do I do that?
Brandon Evans (04:39.054)
Shoulda made me…
Chris Aguado (04:44.952)
or refuse to pass for his cone.
Chris Aguado (04:53.902)
This is weird, this never happened before.
But this is my first time on this site though, I’ve never been on this site.
Brandon Evans (04:58.2)
So I hear it.
Yeah, yeah, so if you can you see my screen right now? So like right up here, if I click this little button, here’s all my permissions for Chrome. And like when I first joined on here, it triggered me to allow my camera to be shown. So I mean, maybe if you try and Safari, it’ll work because the permissions. I’m not totally sure.
Chris Aguado (05:04.814)
Yeah, I can see your screen. I can see your screen.
Chris Aguado (05:09.551)
Mm-hmm.
Chris Aguado (05:28.656)
Let me try Safari one more time. Worst case, I know you have to head out aloud.
Brandon Evans (05:30.669)
Okay.
Chris Aguado (05:39.105)
hold on. Can you see me?
Brandon Evans (05:39.778)
There we go.
I can’t see you, I can hear you though.
Chris Aguado (05:45.34)
I thought I figured it out. Well, it allowed me to change that, so I changed it to allow camera.
Brandon Evans (05:54.862)
Okay, that’s good, just progress.
Chris Aguado (05:56.64)
Cool, bang, go back. Alright, let me try to read sign in and see if it works now. Alright man, I’ll be back.
Brandon Evans (06:04.065)
Yeah.
### Getting connected and ready to record
Chris Aguado (08:04.257)
There he is! Yes sir! Figured it out now.
Brandon Evans (08:05.312)
Hey, there it goes. Cool.
Cool, I pushed my meeting back a couple minutes so we should be good. We should be able to get 30 minutes in. Cool. All right, everything good, everything good recording, cool.
Chris Aguado (08:14.774)
Okay.
Sounds like a plan.
Brandon Evans (08:25.442)
We will just chop it off for 30 minutes. Kind of just go back and forth, talk about everything you got going on. We got editors and everything too. So if you misspeak, say something you don’t want in there, whatever, just let me know. We’ll cut that out. So I’ll do an intro real quick. Let me make sure I have everything correct. How do you say your last name? Aguado. that’s I thought.
Chris Aguado (08:28.991)
Easy.
Chris Aguado (08:39.871)
I got you. I got you.
Chris Aguado (08:50.623)
Aguado. Yeah.
Brandon Evans (08:53.422)
Standard DB Academy out of Los Angeles, specialized in defensive back speed training and speed training. Pursued NFL dream, made it to CFL rookie minicamp, played in the indoor football league, then transitioned to training in 2016. Cool. From San Fernando Valley. Cool. Perfect. Just want to make sure I got everything right before I do the intro. Yeah, of course. All right,
Chris Aguado (09:01.281)
Yes, sir.
Chris Aguado (09:09.803)
Yes sir. Yes sir.
Yes, sir. Mm-hmm. Nah, you’re good, man. Appreciate you.
### Brandon’s intro and welcome
Brandon Evans (09:21.39)
I’ll start in a second, and then I’ll say welcome to the show. You can say whatever, and then we’ll get straight to it. All right now. Starting in 5, 4, 3, 2, 1. Welcome back to the Coach IQ podcast. I am your host, Brandon Evans, a fellow training business and facility owner. Today we have Chris Aguado from the Standard DB Academy out of Los Angeles. Chris is a football trainer specializing in defensive back and speed training. He’s got a super unique story.
Chris Aguado (09:27.35)
Yes,
Brandon Evans (09:50.223)
pursued the NFL dream, made it to the CFL rookie mini camp, played in the indoor football league and then transitioned to training after hanging up the cleats in 2016. Now he’s building a business focused on developing complete athletes. Chris, welcome to the show.
Chris Aguado (10:05.43)
Thank you for having me, man. Thank you for having me. I’m actually excited to be here. You know what I mean? We’ve been talking about this for some time now, so just trying see where we take this thing. You know what I mean?
Brandon Evans (10:08.256)
Absolutely.
Brandon Evans (10:18.274)
Yeah, yeah, let’s get straight into it. I don’t like to waste time. So we’ll talk about the business and everything. But before we get into the business, I want to talk about you. I want to hear about the playing journey. Walk me through that path from San Fernando Valley Kid to CFL minicamp to the indoor league.
### Starting football in ninth grade — the late bloomer story
Chris Aguado (10:21.813)
Yes, sir.
Chris Aguado (10:35.518)
Be perfectly honest with you, man. I started playing football in ninth grade, so it was like a long shot. You know, I played park and rec basketball, park and rec flag football, but never really like an organized per se like team, right? Until I got to high school. And that’s when I realized athleticism is not enough to get you by when it comes to certain sports, especially like football, baseball, like certain real, real skill specific sports. So I started playing man, ninth grade.
Brandon Evans (10:39.832)
Really?
Chris Aguado (11:03.062)
Wasn’t good at all. Just kept developing, man, by senior year. I was an all city guy. Ran track, long jump, high jump, triple jumped. Ran 100, 200, played football, and then from there I transitioned to junior college. Gave myself two more years of development. By my sophomore year in college, I had about 11 scholarship offers. I couldn’t really take any of the Division I offers I had just because of my GPA. I kind of, you the JUCO is like, you start over and do it again.
but I started over and messed up again, should I say. But I ended up getting out. I went to Lincoln University in Missouri, stayed there for a year, transferred out to another school in Kansas, because my coaches got fired. So it was a long journey. But from there, like I said, a big long shot, man. And when I look back at it, it’s like I wasn’t really supposed to go to college. I wasn’t supposed to play college football just because I was late to it. I was late to the party. You know what I mean? So I ended up going to Lincoln, played at Friends University as well.
### Four years pursuing the NFL — no job, just the dream
And then from there, I pursued the Canadian and NFL route. Didn’t really get the results that I wanted, but definitely learned a lot throughout the four years of pursuing that. Met a lot of people, a lot of professionals in NFL like Terrell Owens, Antonio Cromartie, Matthew Hatchet, Larry Fitzgerald, a lot of guys that kind of helped me through my journey and allowed me to grow as a man, not only a player, but more as a man.
So once 2015 hit that’s when I I finally said, know what bro if all I can get is arena football and and you know workouts with CFL teams like Four years of trying to make this happen and that’s all I can get you know at this point It’s like this is this is not meant for me You know what mean? I can go out with no regrets because I was able to put forth all the effort like I Listen, I didn’t have a job for four years
I didn’t bag groceries. You know how most people you hear like I was bagging groceries? No, I didn’t have a job. I’m talking about like had a kid, my daughter, my wife was helping support me. At the time, well, she’s my wife now, but at the time, she was my girlfriend, mother of my child. She was just supporting the dream, man. And it’s like, I was getting money here and there, little jobs here and there, but for the most part, I gave it my all for four years and you know.
Chris Aguado (13:21.174)
I don’t really have any regrets bro because I networked man so much. was in great places. know football took me to to Sioux Falls, South Dakota to Florida to you know damn near the whole Midwest. You know what I mean? Up north I went to Canada. So it was a lot of a lot of places I went because of football that I wasn’t supposed to go to. But yeah the journey was amazing man. It was was definitely something that humbled me as a person for sure.
Brandon Evans (13:34.649)
Yeah.
Brandon Evans (13:47.342)
Yeah, yeah, I mean, I just love stories, stories like yours, because I mean, it’s a misconception now that you have to start training at like second grade as a kid if you want any chance to make it. I mean, you are a testament to, I mean, you started playing in ninth grade, never played before, and you made it further than a lot of people that probably train or are obsessed with their whole lives, right?
Chris Aguado (14:14.902)
100%.
Brandon Evans (14:16.011)
So like, it’s just a testament. And you did it, you took advantage of the opportunities you had, right? Like you got connections that people will never have or never have the opportunity to get because they aren’t willing to just put their all into it and do it, right?
Chris Aguado (14:31.156)
Yeah, man, just go out and do it 100%. Just go and do it,
Brandon Evans (14:33.815)
Like it sounds that simple to say, and obviously you have to have, it sounds like you had great support with your family and everything. So obviously you have to have some things that are there, but there’s always ways to pursue what you’re trying to do, right? Like if you really want something and just enjoy the journey along the way, like take advantage of wherever you get. So I’m assuming…
Chris Aguado (14:51.286)
100%.
Chris Aguado (14:56.022)
100 %
### Training with NFL players — the no-BS mindset
Brandon Evans (15:01.551)
All along that journey, you said you met some really cool people. I’m assuming you trained with some NFL guys, CFL guys, arena guys just while you were doing that. What did you learn from being in that environment with those people that were either at the same level as you or another tier above?
Chris Aguado (15:19.05)
Honestly, the no BS mindset. There have been times to where, for example, we’re on the field doing a field workout, and a two hour workout to where we do position specific and then we come together and we do one-on-ones competition based stuff. Honestly, like I learned in the beginning, I’m like around these pro guys, I’m happy, I’m always giggling, I’m not really focused.
One of the biggest things I learned is when you’re in a setting where you’re trying to excel or you’re trying to get better, you need to be fully focused. Whether it be the weight room, whether it be the field, the track, a PT session, whatever you’re doing, you need to be dialed in 100%. And that’s the biggest thing I learned from really Terrell Owens. That’s the biggest thing I learned from Tio. I remember jogging the lap before we trained. So warm up lap or whatever.
So I’m like telling this dude like, I read your book, man. Like I’m such, I’m a fan. He turns around and stops. He’s like, hey bro, first of all, we don’t like that. Don’t do that. You know, just be in the moment, be in the space. Like, you know, don’t be a fan. Let’s just get better. So one of the biggest things I learned is just, man, be here, be present, be about you. And that can go all the way to school. You know what I mean? Like you can go to class or you can go to class and be present. All right. So it’s just, just.
a mindset that I can carry from the field all the way through every aspect of life.
### Relationships with those players today
Brandon Evans (16:44.131)
Yeah, yeah. And so you just dropped some big names there that you met. Those aren’t just everyday people for those people who might not know football. I know you just mentioned T.O., but what’s your relationship like with those guys now and how did it develop?
Chris Aguado (17:04.063)
So as far as TOTL is actually still local after the whole training bit, we kind of like touch base a little bit here and there. It was kind like the mentorship was happening more on the field, right? Like we had a group chat where all of us that were training, we would all chop it up and talk. But after that, everybody went their own ways. The group chat obviously ain’t there no more. I mean, we all still social media. The mentorship didn’t really go further than that, I would say. that mean, regardless, that’s five years of value.
that I got from those guys, right? I would say the only one that I talk to like really faithfully to this day right now is Antonio Camardi. And he’s over in Houston, Texas right now. So Crow’s doing a great job with my guy Jaleo. They’re training DBs at a facility called All In, O-L-L-I-N, in Houston, Texas. I actually got to take a trip up there to visit them, but they’re doing great things up there, bro. Like they’ve collaborated and now they’re focusing on big, big group DB training. So they have like anywhere from 15 to 20 kids at a time.
and literally they’re dropping gyms. And it reminds me of like what Crow and Teal were doing when I was coming out. They were basically just dropping free gyms and you take it if you want and if you don’t then, you know what mean? But yeah man, to answer that question, mean, it’s not like we have an everyday relationship to where we’re at each other’s houses and stuff like that, but definitely still here for each other if we need to. You know what mean?
Brandon Evans (18:01.508)
Man.
Brandon Evans (18:14.958)
Yeah.
Brandon Evans (18:25.583)
Yeah, mean, those are, again, if people don’t know football, like those are some of the best players to play football. Like I’m a basketball guy and I know that. Just from growing up watching. those are just, I mean, awesome people to learn from even if you get a day with those type of guys. So super interesting to hear. When you decided, so you said it was 2015 when you decided to call it.
Chris Aguado (18:33.397)
100 % 100 % Yeah
Chris Aguado (18:44.725)
100 %
### Retiring in 2015 — what that moment actually felt like
Brandon Evans (18:54.475)
What was that moment like? What did that feel like? Did you know where you were going? Did you know you’re going to get into training?
Chris Aguado (19:00.725)
Honestly, you know how most people would tell you like, dang, didn’t really, you know, I was sad. Like honestly, I wasn’t really sad. I was kind of over the journey because I’m like, dude, four years and all my aging got me was like an arena team, a couple of workouts. Like, but then it’s like for so long I sat there and I’m like, dude, I’m kind of salty at like the people I see in the league and the NFL. And I’m like, dude, I trained with you, bro. I’m like, I’m better than you. Like, what are we talking about right now? You know, but, but at the end of the day, man, it’s, God’s planning, bro. It’s,
Brandon Evans (19:14.573)
Yeah.
Chris Aguado (19:29.895)
I can’t sit here and say none of God had his plan from day one and it wasn’t in my plan to be, that wasn’t in my script, should I say, to make it to the pros. So I mean, I can’t really sit here and say I regret anything, but the biggest thing that I do enjoy about the process and the journey is being able to grow as a man, being able to grow as a father. I used the sport and growing as a football player to grow as a man. And when I came out four years later, it was like, dude, okay, I’m grown as a man mentally in the way I think.
but I still need to figure out what I want to do. And that was the hardest transition because I went to college and was like, hey, I just want to go pro. I could care less about school. Just took the, you know, your basic communications courses and, you know, finished out that way. And then I’m like, let me go train for the league. Like not realizing that look, dude, you came from a small school, chill out. You know, you, you weren’t, you weren’t an all American at that small school. So chill out. You know what I mean? I didn’t really have the,
Brandon Evans (20:22.096)
You
Chris Aguado (20:29.237)
the guidance of people telling me like, bro, just humble yourself a little bit more. You know what I mean? Understand what plan B is and plan C is. But I was stuck on that, man. There’s no plan B, no plan C, because I need plan A. You know what I mean? And it kind of kind of shot myself in the foot. You know what I mean? Like when I was done playing 2015, it was like, dude, I’m going to start a nonprofit because I want to help kids that were like me, know, single, single home, single parent home.
### Starting No Handouts: free training for grades
low income family. You know the stories, bro. I don’t have to sit here and continue. We all got our stories, but at end of the day when I came out it was like, how do I help the younger me? And so I started a nonprofit called No Handouts, which actually I’m wearing NHL right now. No Handouts acronym. We started it in 2015 and it was just like, hey man, let me train some kids and.
see if they got good grades. So the biggest thing was, let me train you and I’ll do that for free as long as you have X, Y, Z as far as GPA goes. That started off, I did that for two years, man, then it transitioned to a seven on 17. Had like about, I had a tryout year one. I had about 75 kids at a workout that just came out to a tryout. It was dope, man. You can find it on YouTube too. It’s no handouts TV.
They had a workout. was dope. It was a two day workout. had sponsors come out, sponsored shirts. We had vendors come out. It was super dope, bro. And that’s when I realized like, man, I think this training thing is kind of, you know, kind of the route. So I did that. I did football specific training for three years. And then I was like, hey, bro, I kind of like this. So I took a step back and I’m like, let me go back to school and actually go back and take some anatomy classes. See what biomechanics is talking about. I want to study movement. I want to see, you know, how the body functions.
### Going back to school and expanding to sports performance
And then from there, started going back and just picking people’s brains, going back to school, taking courses. And then from there, just transition from only football to now it’s sports performance. Now I’m trying to help people get faster, help you get stronger. Right. And then I’ve also collaborated with physical therapists in the past to where now it’s like, Hey, if I can’t help you, I got somebody that can help you. You know what I mean? So now it’s just building, I would say like a
Brandon Evans (22:32.89)
Yeah.
Chris Aguado (22:48.912)
a platform or a place for kids to be, for athletes to be, to fully excel as an athlete.
Brandon Evans (22:54.446)
Yeah, yeah, I think that’s one of the most powerful things that you went through your journey. You know, we already talked about that and you immediately went back to I want to take everything I learned and impact as many of these kids I can in my area. I think that’s as trainers, coaches, whatever. mean, I think that’s why whether it’s football or basketball or development or soccer, like I think that’s why.
Chris Aguado (23:11.38)
100%.
Brandon Evans (23:22.628)
the majority of us get into it. mean, some, you know, there’s every now and then people do it for money, but you know. But I think when that is the reasoning and catalyst behind it.
Chris Aguado (23:28.308)
100%.
Brandon Evans (23:35.373)
I mean, one, you can’t be stopped. Two, you’re going to succeed with what you’re doing, and you’re going to impact a lot of lives. So I guess that I just love hearing stories like that, and you want to just shed that back to the kids. One of my friends, mentors, whatever you want to call him, he always tells the kids, your success means nothing if you don’t give it back. So.
Chris Aguado (23:59.08)
Hmm.
Brandon Evans (24:00.976)
Like I have a couple of kids that are going to play D1 and like whenever he sees them, he’s like, that’s what he always leaves whenever he says bye or whatever. He’s like, that’s what he always leaves them with. And I think I just think it’s the coolest thing. So, yeah, it’s it’s true, though. It’s really true. So.
Chris Aguado (24:12.904)
That’s Dope.
Chris Aguado (24:18.996)
No, honestly, 100 % that is, I’ll say man, ever since I was, when I left my junior college and went to Missouri, every time I came back home, I had like a flag football team that I was helping out with, right? I’ll go to the local parking wreck and get a team that I would try to help out, you know what I mean? Like, so definitely you always got to pay, you know, you got to pay it back for sure. For sure.
Brandon Evans (24:32.643)
Yeah.
Brandon Evans (24:40.344)
in some way, whether you do it on a bigger scale like you’re doing or whether you just come home and help out or volunteer your time or whatever. So let’s talk about what you have going on right now. It’s called the standard DB Academy. From what I see, you’re in LA, you train across multiple different locations. Walk me through what you have going on right now.
### Standard DB Academy in Glendale: seven years, then closing in 2023
Chris Aguado (24:46.708)
100%. 100%.
Chris Aguado (24:54.472)
Yes, sir.
Chris Aguado (24:58.846)
Mm-hmm.
Chris Aguado (25:02.588)
So right now I’m fully in like the consulting space when it comes to training. And what that looks like, it can look like one of two ways the way I see it, right? It can look like consulting specifically with the athlete and their family or a facility school and their team. So in the last three years since my facility closed, cause I had a gym in Glendale.
Brandon Evans (25:08.505)
Okay.
Chris Aguado (25:27.22)
Which is around LA County. I’m not sure if you’re familiar but I had it for seven years with a couple partners and we did some great things up there, but we closed in 2023 ever since then I’ve been kind of just trying to find my myself because I’ve been working as a you know facility as a unit of people right hasn’t just been about Chris has been about the brand that we’re building So the last two and a half three years. I just been focusing on Chris the brand like who am I?
What value do I have to bring to, I’d say like my market, right? So I started working at Sports Academy the first year they brought me in for Combine Prep. So NFL Combine Prep, they brought me in to do the DBs. So I had a guy who’s actually with the Rams right now, Alex Johnson. He came out of UCLA, worked with him. It was dope. He actually tested very well, got picked up by the Giants. He’s currently not with the Rams. And that has actually led me to…
Consulting with high schools coming in and saying hey, you know, we need a speed guard for you to you know Come in two days a week cool I’m also consulting with a couple other high schools and doing a strength program So they you know, they bring me in for like two hours I help out with football or soccer whatever it may be right so a lot more of those should I say consulting buckets so since The gym clothes has been more focused on who is Chris and what is he trying to do? and honestly just those the training is great and I love it, but
### Filtering for serious athletes: why he charges premium
I’ve started to realize that it’s so much training nowadays to where I don’t really think that the kids or the families are taken as serious. know, like they’re just doing it just cause, you know, they’re not doing it because there’s, there’s a particular reason. Like going back to like my journey, right? Like, bro, no lie, I was garbage. I was, bro, I was an athlete. No, don’t get, don’t get me wrong. I was hella athletic. I could run, I can jump, all of that. Right. But when it came to football, bro, I was
Brandon Evans (27:20.676)
Yeah.
Chris Aguado (27:22.792)
garbage bro like like so when i finally got better it was like damn like you couldn’t tell me anything like i was so cocky and arrogant bro it was it was bad it was bad but just to the point i’m trying to make is like we have to be present again going back to what to and then told me right we got to be present in what we’re doing so now it’s like okay do i continue to just train kids in big groups
you know, groups of 10, 12, or do I scale it back and say, hey, let me train smaller groups of one to two, maybe even three and get higher quality, right, with these athletes and really weed out the kids that aren’t really serious with it, right? Recently, one of my mentors told me, was like, look, bro, if you really wanna get rid of those kids that are BSing, charge them a premium, charge them like 250, so shit, they don’t come back. And it sounds effed up, but at the end of the day, not every kid is really…
Not every kid really wants to do this, bro. Not every kid. even a lot of these college kids, a lot of these college kids, I got kids in college that, I got one kid that went to, I don’t want to say his name, but he went to a smaller school and a great kid, great family baller. Like his football IQ was crazy, bro. But he went to college, came back after a year and it’s like, you’re a buck 60 still. Like, what are you doing, bro? Like you have meals, you got three meals a day.
Brandon Evans (28:32.655)
Yeah, we…
Chris Aguado (28:50.151)
You know what mean? Like, you should be, bro, you should be in the weight room every second, every hour trying to get bigger, right? But you come back home, train, you you’re out of shape, you know, it’s like, do these kids really want it? Or do they kind of just want it because social media, you know? So what I’m trying to focus on now is just more of like the athlete consultant, right? The consulting of like, okay, what does this journey look like? I got a kid right now in high school who’s
### The varsity starter story: B-team freshman to starting varsity in 9 months
He came in in high school, played Frostsoft. He didn’t even play JV, he played Frostsoft. Then he came to me and said, hey coach, what do I have to do to play varsity next year? I want to play varsity. I said, all right, bro, this is what we have to do. I gave him a routine to do at home on his own. We started training in the weight room, speed, DB, everything. I stopped, he did spring ball, came back three months later, he was huge. I’m talking shoulders, bro.
Everything was just big and I’m and I’m like, bro. What did you do? He was like I did your routine you had me do right fast forward to his sophomore year to the season he started on varsity So mind you this kid was on freshman bro. He was a freshman on the frostsoft team not even really starting on frostsoft All right, the kid literally asked his questions We were Bob met this kid at least at the bare minimum twice a week And if we weren’t meeting twice a week, we were talking on the phone
Brandon Evans (29:57.682)
man.
Chris Aguado (30:14.353)
He’s sending me film on the Coach IQ app. You know what saying? Like we’re breaking down film. You feel me? We’re breaking down film, doing everything, bro, doing everything right for this kid to come sophomore year, start at 11 games as a sophomore. You know I’m saying? Right before he tours ACL. So I mean, was unfortunate that he tours ACL, but just what I’m trying to speak on is just the…
Brandon Evans (30:19.375)
Nice little plug.
Chris Aguado (30:41.713)
The body of work that he put in for nine months, right? That body of work that he put in for nine months was insane. And there’s no coincidence as to why this kid went from frost soft, fighting for time, varsity, starting. Like there’s no coincidence. You know what I’m saying? Like the kid just put his head down and worked.
Brandon Evans (30:44.88)
Yes.
Brandon Evans (31:01.553)
And that’s something that’s…
that I always tell people, situations like that, that’s something you’re gonna take with you forever. Like whether you go on to play football college, whatever, if you can really lock in and do what you need to do to actually get better at football or anything in general for a period of time, you’ve now proven to yourself you can do that, you know how to improve at something and whatever you go on to do after sports, because sports are always gonna be done at some point.
Chris Aguado (31:32.04)
But.
Brandon Evans (31:32.698)
the ball’s gonna stop bouncing at some point and now you know how to live on the rest of your life with whatever it is that you do. But no, to your point earlier, weeding people out, it sounds bad in theory, but like…
### Brandon’s six-month minimum commitment policy
Chris Aguado (31:40.787)
Yeah.
Brandon Evans (31:51.908)
I just changed my gym to this to six month minimum commitments, 12 months, six or 12 months is it. And like on my sign up form, it says in big, like all caps, do not fill this out if you are not committed or are just not going to utilize it. Like we get on calls with parents now and I will say it just like we are right now. I’ll say it face to face. Do not pay me a dollar if you are not going to utilize what we have or you’re not committed.
Chris Aguado (31:56.317)
Yeah.
Chris Aguado (32:05.234)
Yeah.
Chris Aguado (32:20.453)
soon.
Brandon Evans (32:21.923)
Like that’s just not who me or my coaches want to work with. if there’s, like you said, there’s plenty of trainers, plenty of trainers that if you want to go get like a casual workout in, cool, fine. But it’s just not.
Chris Aguado (32:30.675)
planning.
Brandon Evans (32:37.805)
not who I prefer to work with and not who you prefer to work with either. So are you doing anything as far as like regular training goes or is it just that? Like do you have any, any like weekly groups or anything or is it just the consulting type of thing right now? Okay.
### Scaling back to semi-private: one or two athletes at a time
Chris Aguado (32:41.235)
100%.
Chris Aguado (32:54.963)
No, so I have groups. I have, I just scaled back from groups that I had. I groups that were like four to eight people. Now I scale back to like semi-private, just one to two. Started realizing a lot of the kids on the track were kind of they were straining groins and hamstrings. And so I’m like, all right, we got to scale back and actually get back in the weight room. Cause I know you guys aren’t lifting. How you’re supposed to lift. You’re not taking care of your body. you know, I…
Brandon Evans (33:18.043)
you
Chris Aguado (33:22.683)
I just, yeah, I’m like, yeah, the groups, the groups we can leave for the DB training, the groups we can leave for the hill, hill sprints and the track running, right? But when it comes to like the lifting, when it comes to the like watching film, breaking down film, like all that stuff needs to be in a smaller setting just because people, they get into big groups, man, it just, it tends to get, it just tends to get like too much like a party, man. And honestly, it’s like, unless we’re doing field work where it’s kind of like, you know, not a party, but.
Brandon Evans (33:47.386)
Yeah.
Chris Aguado (33:52.743)
It’s more energy, it’s outside, right? It’s receivers, it’s DBs, it’s quarterbacks, it’s just a lot more going on, right? But when I’m talking about self-development, like, yeah, I gotta look at self and make sure that, you know, again, I’m doing everything I need to do, but I do have, I have two like, two track groups. Basically the way I’m doing it now is,
Brandon Evans (33:59.121)
Yeah.
### Growing through referrals and group chats, not social posting
Chris Aguado (34:15.717)
I don’t really post too much like, come train with me. I have a group starting next week. I don’t do that no more. I’ve stopped doing that a year ago. Very sporadically, I’ll post like a flyer saying, hey, we got a seminar this week, or hey, we’re hosting this at this place. Very sporadic here and there. Or if I’m consulting with a space that, right now I’m working on a football academy project with a facility that I’m working with.
Brandon Evans (34:19.93)
Okay.
### Building the football academy at Elite Performance Clinic in Sherman Oaks
Chris Aguado (34:45.003)
and actually it’s a PT spot. So they’re trying to build out more of the football, the basketball space. And so one of my first initiatives since I got here has been I want to build out a football academy. And what that looks like is like, when you think about an academy, you think about all inclusive, right? From PT to position specific to strength to speed, right? All of it, film breakdowns. So.
We’re starting that up, we started that in January, but we’re actually starting this school academy portion in August. So right now it’s just trying to filter kids into that. But as far as like Chris goes, man, I don’t, I very rarely post man, like as far as like new training, I’m looking for new clients. I very rarely do that. I have my group chats with my same clients that I’ve been training for the last however long. And if it’s not them, it’s people that refer people, word to mouth stuff. just, yeah man.
Brandon Evans (35:36.849)
Yeah.
Chris Aguado (35:39.731)
I’ve slowly but surely in the last two years or a year and a half start cutting people off from the training because I just, it’s too much of, hey man, I train with Coach Chris and it’s the kids garbage. Not to say it like that, but this type of realm that we’re in, bro, is all resume based. You know what I mean? And it’s just like, if you got a kid out there, sorry, that probably went to one of your sessions and took a drill and then said he trains with you. Nah, No, you’re not in the group chat, bro. You’re not in the group chat, bro.
Brandon Evans (35:50.097)
you
Brandon Evans (36:04.882)
So I know you mentioned you use the Coach IQ app to break down film. know your website is still up with it. Do you get people through that or are you still getting inquiries? Do you use the website? How do you use Coach IQ? Is it just the film?
### How he uses CoachIQ: film breakdowns and what’s next
Chris Aguado (36:09.619)
You know.
Chris Aguado (36:27.548)
So honestly man, to be as transparent as I can be man, I still have the site, I still have the athlete portal attached to it. The film breakdowns I didn’t do as much this year, but I’m starting back up this next year because I’m hanging up my coaching, coaching high school football. So I’m just hanging that one up. So I’ll have a little bit more time during the season. So now I’m going to get back to my film breakdowns. I actually want to use Coach IQ a little bit more for like, know, hip mobility, like just
Brandon Evans (36:45.241)
Yeah.
Chris Aguado (36:57.646)
Like given the kids added value for example right again. Let me give you an example here Like let’s say if a kid pays a premium monthly subscription of like a thousand dollars right that can come with two sessions a week And then one of these calls weekly so that’s basically three sessions a week right one of them the call is just to hey What does the week look like what’s our what’s our goal? are our goals for the week? When do I see you right? What is the film day etc etc?
### Building the premium subscription model with on-demand app content
I want to have that, then I also want to add value to where the kids can go into the app and now see like, okay, ankle mobility, hip mobility, right? Like they can actually do things and have different warmups, how to MFR correctly, right? How to take care your body correctly, just certain things like that. Cause there’s a lot of the times the kids are asking me questions like, Hey coach, what should I do for this? Or, Hey coach, my hamstring is bugging. So I’m actually looking to record everything. I still got to build it out though. All right. So I want to build it out, then record it and then push it into the app. But
I don’t use the app as much as I should though. And then as far as referrals through the website, honestly I get a lot of traction on the website. pretty not as much, not as much as Russ would like, but you know what mean? But I get some good traction to the site, man. People love the site by the way. They’re like, they’re always like, dude, your website’s amazing. I’m like, cool. I got a team that made it, man. They’re great. You should check them out.
Brandon Evans (38:07.666)
you
Brandon Evans (38:17.84)
Yeah. That online is something I’m diving into a lot more. It’s one of those things that like, it takes some work upfront, you know, to film it, plan it, make sure it’s all good. But once you do it, it’s lasting forever. And the kids have, like you said, it just adds that much more value instead of, you just come in these two times a week, right? Like it adds more value. It saves you time. Like if a kid has ankle problems or whatever, like cool. You can…
Chris Aguado (38:33.394)
percent.
Chris Aguado (38:40.592)
Right. Right.
Brandon Evans (38:48.526)
send them a program and app like boom, follow this. It’s that simple. Like it’s that simple. So that’s something I’m diving into a lot more. I’ve made a lot in the past, but I’m trying to implement a lot more of it. I’m making it required. I mean, I’m not going to do anything if they don’t do it like it, but just, just making an emphasis on it, right? Cause that’s another thing. Another thing too, like for those kids that do want to work out, we want to be able to teach them how to work out at home.
Chris Aguado (38:51.118)
I got you.
Chris Aguado (39:01.434)
Okay. Yeah.
Chris Aguado (39:09.766)
No, for sure.
Chris Aguado (39:17.808)
Mm.
Brandon Evans (39:18.17)
like on their own and be able to watch film at home on their own. Obviously, we would be able to guide him and stuff too. But because that’s not like I was noticing with my guys at the gym, I’m like we would complain like, these kids don’t work out at home. We don’t know how to like get them to watch film or anything. But like we didn’t we didn’t we never do with them. I guess people don’t do that much. Yeah. Like like how are we going to complain about it we don’t show it? Right. Like
Chris Aguado (39:39.708)
You gotta teach him that. Yeah, you gotta teach him that.
Brandon Evans (39:46.566)
Like if somebody tells me watch film, it’s just like, and I’m a kid, I’m like, okay. Like, am I just gonna pull up like Kyrie highlights or something? Like, what am I doing?
Chris Aguado (39:53.841)
Yeah, no, can definitely, you can definitely, like I’ve seen some of the people on Coach IQ, definitely like use the app really dope. Like there’s one DB coach, Team Island, on social media. He uses it very, very well. And I’m like, yeah, this is, I take some notes from them. Those are the ones I gotta take notes from. I’m like, all right, man, you guys are doing it, man. So it’s dope, man.
Brandon Evans (40:02.246)
Yeah.
Brandon Evans (40:10.386)
Yeah, that…
Ha!
Brandon Evans (40:16.838)
Yeah, it’s a lot you can do in there, like even more than I even I haven’t realized. Like I said, I have a gym too. You can create whole lessons and they can upload quizzes, questions and stuff. I was going through it the other day. like, I know this was in here. me let me get to it.
### Meeting Russ at a Santa Monica coffee shop years ago
Chris Aguado (40:33.19)
Yeah, no. It’s dope. Yeah, we definitely got to get to it, bro. Definitely. Because I logged in the other day. It’s a lot of new things on there. I’m like, yeah. And it takes it’s funny because I remember meeting Russ, man, years ago when he first started the company, man. We went, I met him online, drove with my brother and my boy when I started, we started the No Handouts company. We drove to Santa Monica, bro, to a random coffee shop.
Brandon Evans (40:38.724)
Yeah, yeah, that’s
It is.
Chris Aguado (41:00.034)
sat there and he explained to us what the vision was to see this thing where it’s at now, man. Bro, I’m a fan, bro. I am a fan.
### Brandon’s CoachIQ story: from nothing to a gym in 18 months
Brandon Evans (41:07.6)
Yeah, yeah, I personally, I’ve been with them for about three years. I started my business from nothing. And I mean, we got a gym now. Within a year and a half, I was able to open up my own gym. And I’m at the point now where I was able to buy back a lot of my time.
Chris Aguado (41:22.916)
Mmm. Mmm.
Brandon Evans (41:28.338)
by hiring people. So that’s why I’m doing this podcast now. Because I like the team and we’ve become close and I was like, how can I be involved?
Chris Aguado (41:28.594)
Thank
Chris Aguado (41:32.272)
Let’s go, bro.
Chris Aguado (41:41.202)
100%. No, that’s dope, man. That’s dope. I’m definitely trying to get to that point, man, where I can buy back some time. And, you know, we’re actually building that here at this spot, man. It’s actually called EPC, Elite Performance Clinic. It’s in Sherman Oaks, California. It’s been dope, man. We’re just building out the team and trying to see where this thing goes, man. It’s literally like first couple of months with this team. And so, like you just said, man, the team is dope. And when the team is dope and it’s organic, man, it just aligns, bro. Things just easily just grow.
Brandon Evans (41:46.706)
Mm.
Chris Aguado (42:10.98)
organically man, you know what mean? So I’m excited.
Brandon Evans (42:12.57)
Yeah, it’s just felt like all my staff are like my guys. Everybody’s joined on because they were friends with somebody else. So they just fit in. And that was going to be, I got a couple more questions, but that was going to be one of my last ones is what’s next for you? Are you just focusing specifically on building that? Or is there anything else you’re trying to get into?
### What’s next: breaking into college-level sports consulting
Chris Aguado (42:18.683)
Yeah.
Chris Aguado (42:23.483)
Perfect.
Chris Aguado (42:34.885)
Honestly, the biggest thing for me right now is I’m trying to really enter the space of like…
consulting like at a higher level, right? What that looks like for Chris is, for example, I had a friend of mine who was a head coach at UCLA. He recently got released last year, but I was working on something with him to where, because nowadays with the NIL space, these schools have collectives. So meaning boosters per se, but they call them collectives to where now they can, you know, reach from the collective account to pay for somebody.
Brandon Evans (42:46.171)
Yeah.
### The NIL collective model for outside consultants
Chris Aguado (43:09.713)
to then be able to do a job for them. So nowadays there’s position coaches everywhere, quarterback, receivers, DBs, and they train kids. So a lot of these schools with a high collective amount of money, what they’re doing is they’re going out and they’re hiring somebody and saying, here, I’m gonna hit you with this stipend for us to have conversations once a month, once a week, who you got on your trail, what quarterbacks do you have, what receivers do you have, right? So.
That’s honestly the next step and phase in my career. Like when it comes to the consulting space, like I enjoy what I do as far as like helping the athletes, helping the families and helping the facilities. I enjoy that. But as I grow, actually would love to be attached to a team. Right. So for example, let’s say, you know, the LA Rams call me, you know, and just come on and be like a consultant, an analyst, bro. Really what it comes down to. Right. Or if USC calls me and they’re like, Hey, you know, you sent us three, four or five athletes.
five-star dudes the last couple years, can you come in and be an analyst for us? I had a friend of mine who was a quarterback consultant for USC for like five years. Another friend of mine right now, he’s a consultant for Alabama, Ole Miss, Oregon, and I believe Arkansas. So basically what those things look like is each one of them schools have him on payroll, right? Or stipend, however you want to put it.
Really the job is, hey, you keep training your guys, doing what you’re doing, but every once in a while we’ll chop it up about who you have, who do you think is a good fit for our team. So it’s kind of like a job being done while I’m training. I’m evaluating talent and I’m starting to really enjoy that a lot more, because I really feel like I have an eye for talent. Like have an eye to see, okay, that kid right there is gonna, he’s gonna progress to this, right? Or that kid has this, so.
That’s really the next step in my journey is I’m really trying to grow as a consultant, as an analyst, a person that can add value in the scouting world.
### Advice for coaches who want to break into consulting
Brandon Evans (45:04.147)
Yeah, I think that’s such a a unique thing that any coach, whether they have an academy and are able to buy back their time and they can go into the consulting space. So you have some connections in the consulting space. You’ve been doing it at a, maybe a smaller scale than you’re trying to get to. What would you tell somebody that wants to even get into it and has no idea what to do? Cause I think this is such an interesting topic.
Chris Aguado (45:29.713)
I would say get with somebody that can mentor you through the process because it is very, very difficult to learn on your own because I was doing it for like the first year on my own and then I had reached out to my mentor who trained me and now he’s actually in the business consultant space and so I had to call him, had a long talk with him and really just he was giving me a little bit, you know, what to do’s, what not to do’s but at the end of the day he just told me the same thing I’m about to say is just do it.
At the end of the day is just do it. You have to use your network to just do it. Because at the end of the day, consulting is giving advice, bro. That’s all it really is. You know what mean? So when I say use your network is what value are you bringing in the consulting space? What advice are you trying to give? And then from there, go straight to your network and see who needs that advice. I mean, honestly, that’s really how I started. I just started consulting with my clients. And then from there, they just started telling people. And then from there,
Facilities started calling me. Three schools called me, you know what mean, to do their strength program. So I’m like, shit, this is cool. But definitely want to take it to another level. And I’m still learning. I’m still growing as a man, as a person, as a business owner. And definitely, like I said, the best advice I can give to anybody trying to do anything is just do. Like literally just doing like what we talked about earlier. When you do, be present.
Brandon Evans (46:52.381)
Yeah.
Chris Aguado (46:56.985)
I don’t just do and be not present. Do but be present.
Brandon Evans (47:01.521)
Yes, 100%. And to add on to that, this would be the last point in the wrap up here, but to add on to that, if a coach is considering getting into the consulting space, you didn’t do that. You haven’t done that until you did everything you’ve already done. Right? Like you have that resume of athletes running your groups, running your programs, your journey yourself. So
if you’re going to consult, got to have, you got to have some, some type of experience behind you. Like it can’t just, cause I know consulting is something that’s becoming a little bit more popular and especially with social media and everything, but you got to have some experience behind you. You’ve to have proof that like, know what you’re consulting on. it’s as funny as it sounds, like as funny as it sounds, but just wanted to tack that on there. So
Chris Aguado (47:34.097)
100 %
Chris Aguado (47:48.081)
proof of concept. Yeah.
Chris Aguado (47:54.587)
Definitely.
### Closing thoughts and where to find Chris
Brandon Evans (47:54.951)
know, Chris, thank you for coming on. It was great to talk about, you your playing journey, the transition to training, your consulting focus. We’re excited to keep up with your journey on that. There’s a lot here for anybody of any sport or just a regular listener. Where can people find you?
Chris Aguado (47:57.872)
Sorry.
Chris Aguado (48:08.978)
My Instagram at Chris Aguado underscore and is chrisagu
Brandon Evans (48:21.403)
Awesome, awesome. Well, everybody go follow Chris as always. We’ll put the links on the screen in the description as well. And if you’re in the LA area and you’re very serious and you’re not going to waste this time, reach out to them. Thank you guys for listening. Chris, was awesome to have you on. Absolutely. You as well. All right now.